There are now almost 30,000 fintech companies in the world. Simply having a great product or service isn’t enough.
To get the market share your company deserves, you need to ensure your ideal customers can find you amid the noise of your competitors.
This is where specialized fintech SEO expertise makes a difference, but it’s quickly evolving.
With AI-powered search on the rise, choosing the right strategy to get your brand noticed is more critical than ever. Generative Engine Optimization (GEO) has emerged as a brand-new sub-branch of SEO that businesses must get right.
“Visibility diversification is becoming increasingly important,” notes Justin Calderon, founder of Mint Position, a leading fintech SEO agency. “What matters most for businesses going forward is finding a way to increase the visibility of their site across all search engines and LLMs.”
More fintech brands than ever are seeking out specialist fintech SEO agencies like Mint Position for this expert guidance.
If you’re thinking of joining their ranks, then understanding the specific strengths and specializations of each option is likely high up your to-do list.
To help you with this crucial decision, we’ve compiled a list of the top five fintech SEO agencies that can help you maximize your visibility in 2025 and beyond:
1. Mint Position
Mint Position is a leading SEO-focused content marketing agency specializing in the fintech industry.
Its name comes from the intersection of three fields that are needed to produce website content that’ll rank high, engage often, and convert more customers: buyer funnels, multi-keyword SEO and journalistic-quality research.
Their proven method has delivered consistent results with fintech companies across the world, from Miami to London to Dubai. Within six months, they propelled US-based Duckfund to become the most visible CRE financing platform in the US, achieving #1 rankings for critical keywords and generating millions of dollars of B2B sales.
Their expertise also extends to adapting client content to emerging AI platforms like ChatGPT and Perplexity as the fintech industry grapples with the GEO vs SEO question.
Known for:
- Demonstrated success in achieving #1 rankings for highly competitive keywords in the financial sector.
- Proven ability to drive significant B2B and B2C sales through strategic content marketing and SEO.
- Expertise in building rapid organic traffic growth in competitive financial segments.
- Deep understanding of how to use low-difficulty keywords to build authority and rank for more challenging terms.
- Experience in creating content that earns top positions in both Google and LLM-powered search results.
2. Growth Hackers
Growth Hackers is a global growth marketing agency with experience across various industries, including fintech.
They offer a range of digital marketing services, including SEO, with a focus on data-driven strategies and achieving rapid growth for their clients.
The Growth Hackers community of fintech professionals now numbers over 40,000 people, making them a valuable online resource.
Known for:
- Emphasizing data analytics and experimentation to optimize SEO performance.
- Offering a broad spectrum of digital marketing services beyond SEO.
- Experience working with both established enterprises and early-stage startups.
3. Directive Consulting
Directive Consulting is a performance marketing agency that works with B2B SaaS companies, including those in the fintech space. They provide SEO services with a focus on driving qualified leads and revenue for their clients.
Classing themselves as “the marketing strategists behind the B2B brands you love”, they now boast a team of 100+ professionals who have served over 420 brands.
Known for:
- Specializing in the B2B SaaS sector.
- Focus on tying SEO efforts directly to business outcomes and ROI.
- Offering expertise in technical SEO and content strategy.
4. Siege Media
Siege Media focuses on creating high-quality, shareable content designed to earn backlinks and improve organic visibility for their clients, including some within the financial technology sector.
Known for:
- Strong emphasis on visual content and link acquisition strategies.
- Creating content designed for virality and social sharing.
- Experience working with a variety of online businesses.
5. Inbound Fintech
Inbound Fintech stands out in the UK market as an award-winning agency focused on the fintech and financial services sectors.
A HubSpot Elite Solutions Partner, they offer a full suite of digital growth services, from crafting user-friendly website designs to developing targeted SEO and PPC strategies. Their client base includes several household names, including Fibonatix and Cipher Trace.
Known for:
- Having won a string of awards, including Worldwide Finance and UK Agency Awards
- Official HubSpot Elite Solutions Partner, which shows their expertise at using that platform to help clients develop.
- Proven ability to develop lead generation strategies that deliver a high return on investment for financial services businesses.
- Proven expertise in creating modern, user-friendly websites specifically designed for fintech companies.
Mint Position’s hybrid advantage: Giving you the edge in fintech search
The fintech industry is moving on quickly and true market leadership demands visibility across both traditional search and emerging AI platforms.
Mint Position excels by blending proven SEO experience with the latest GEO expertise. They don’t just chase Google rankings; they diversify your visibility by engineering your content to be listed across new AI-powered platforms like Perplexity and Claude.
The aim? To ensure your fintech appears prominently in standard search results and becomes the authoritative answer within AI-driven responses.
Mint Position’s results with over 40 global fintechs are proof that their content strategies can help fintech companies capture more customers and position their brand as a trusted leader in the generative AI era.
